Note: If you plan to golf, please arrive on Sunday, October 25, as the shotgun start is at 8:30 a.m. on Monday.
Reservation Deadline: October 2
Arriving to Birmingham Early?
We've got something special lined up before the conference kicks off. TEAMS attendees have access to discounted tickets to the YellaWood 500 at Talladega Superspeedway on Sunday, October 25, at 1:00 p.m., one of the most iconic tracks in NASCAR history, just a short drive from Birmingham.
It's the perfect way to get the week started with some incredible racing before we take over Birmingham.
Claim Your Discounted Tickets by Registering for TEAMS.
Exclusive to registered TEAMS '26 attendees while supplies last. A valid TEAMS registration is required to receive the discount code.
TEAMS ’26 Host Hotels
Stay Where TEAMS Happens
Make the most of your time at TEAMS by staying right where the action is.
Both official host hotels—the Sheraton Birmingham Hotel and Westin Birmingham—are directly connected to the Birmingham-Jefferson Convention Complex (BJCC), putting you steps away from every meeting, session and networking opportunity.
No travel time. No missed connections. Just seamless access to the event that drives the sports-event industry forward.
Please book your room by October 2, 2026. Note: some individual hotels as well as the overall block may fill prior to the deadline.
Advisory Notice Regarding Outside Solicitations
Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.
Here are the companies and their representatives that we have been made aware of:
- CBS International
- Conference Visitor
- Corporate Booking Services
- Desigla.tech/Alesha Dixon
- EHRS
- Elite Booking Services
- Event Visitors
- Eventz Admin
- Exhibition Housing Services
- ExpoSite
- Global Elite Travel
- Global Housing Corporation
- Global Pro Leads
- Kemet International
- Reed Events
- USA Tradeshow
- World Wide Travel
Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group. EventSphere is the only official TEAMS ’26 housing partner.
