Sept. 14
Exhibitor & Sponsor: Registration, Booth Sign & Directory Listing
Sept. 30
Appointment Portal Opens
Oct. 2
Hotel Deadline & Shepard Discount Deadline
Upcoming Deadlines
Sept. 14
Exhibitor & Sponsor: Registration, Booth Sign & Directory Listing
Sept. 30
Appointment Portal Opens
Oct. 2
Hotel Deadline & Shepard Discount Deadline
Arriving to Birmingham Early?
We've got something special lined up before the conference kicks off. TEAMS attendees have access to discounted tickets to the YellaWood 500 at Talladega Superspeedway on Sunday, October 25, at 1:00 p.m., one of the most iconic tracks in NASCAR history, just a short drive from Birmingham.
It's the perfect way to get the week started with some incredible racing before we take over Birmingham.
Claim Your Discounted Tickets by Registering for TEAMS.
Exclusive to registered TEAMS '26 attendees while supplies last. A valid TEAMS registration is required to receive the discount code.
TEAMS ’26 Host Hotels
Getting Around
Getting to and from TEAMS is easy. The Sheraton Birmingham Hotel and The Westin Birmingham are directly connected to the Birmingham-Jefferson Convention Complex (BJCC), providing convenient access to the conference.
For attendees staying at the Hilton Birmingham Downtown at UAB, The Redmont Hotel Birmingham, Curio Collection by Hilton, and The Kelly Birmingham, Tapestry Collection by Hilton, complimentary transportation will be provided to and from official TEAMS events, as applicable.
Shuttle schedules, pickup locations, and additional transportation details will be provided closer to the event.
Make the Most of Your Time in Birmingham
There’s plenty to experience beyond TEAMS. Discover where to eat, what to see and how to explore the Magic City with insider guides to Birmingham’s neighborhoods, dining, golf, attractions and more.
Explore Birmingham Guides
Please book your room by October 2, 2026. Note: some individual hotels as well as the overall block may fill prior to the deadline.
Please be advised that numerous companies have been emailing and calling our attendees attempting to book them into hotels for Northstar events.
Here are the companies and their representatives that we have been made aware of:
Be advised that these companies and individuals have no relationship with our events. Our attendees are encouraged to disregard any communication received from these companies or any others that are not affiliated with Northstar Meetings Group. EventSphere is the only official TEAMS ’26 housing partner.

October 26–29 | Birmingham, AL
✔ 1,300+ Industry Professionals
✔ 11,300+ Appointments
✔ 300+ Active RFPs
Sponsors & Exhibitors: Official Program deadline September 1.