Hero Slider Europe



28–29 JUNE 2022  |  LONDON

TEAMS Europe

Introducing the absolutely essential event for sport-event organisers and the destinations and suppliers that want more sport-related business.

Northstar Travel Group is pleased to announce the launch of TEAMS Europe—the opportunity for sporting-event rights holders to
network with European and international destinations and suppliers.

TEAMS Europe will be held 28–29 June 2022 at ExCel London and will include:

  • Insightful education 
  • Networking opportunities 
  • Pre-scheduled 1-to-1 meetings with vetted sporting-events organizers



Keynote Speaker

Seb Coe

Sebastian Coe

Sebastian Coe is a double Olympic gold medalist and president of World Athletics. Formerly a member of the UK Parliament, Lord Coe has served in several leadership positions across the world of sports. He headed the successful London bid to host the 2012 Olympic Summer Games and became chairman of the London Organizing Committee for the Olympic Games. Lord Coe is also one of the most decorated and recognized UK athletes in international sports, having won four Olympic medals and set multiple world records in middle-distance running.




  • Sport-related travel generates 90.4 million room nights and more than £34 billion in direct spending every year.
  • Sport-related travel is one of the strongest segments in the entire travel industry. 
  • Sport-event organisers value long-term relationships with destinations, hotels and suppliers. 
  • Sporting events are highly visible, they enhance the quality of life for residents of the host city and can be key to economic development as well as individual and business relocation.



TEAMS Marketplace


  • Opportunity to have up to 18 1-to-1 pre-scheduled appointments with pre-qualified sport-event organisers from across Europe as well as U.S.-based sport organisations that hold events in Europe.
  • Access to insightful educational presentations from inspiring speakers.
  • Attendance at the evening networking reception hosted by The Meetings Show with more than 300 event organisers.



Worktop Table:
£3,595 + VAT
£2,625 + VAT for companies exhibiting at The Meetings Show 2022 

Additional attendee:     
£895 + VAT

Bronze, Silver, Gold & Headline sponsoring opportunities also available.


2022 Program

12:30 PM
  1. Registration and Lunch
    60 mins
01:30 PM
  1. 10 mins
    TEAMS Europe attendees will be welcomed to London by Jason Gewirtz, vice president of Northstar’s Sports Division.
01:40 PM
  1. 45 mins

    The COVID-19 pandemic has had an impact on every aspect of life, and the world of sporting events is no different. In fact, sport has helped lead the world out of the depths of the pandemic, both in setting an early example of how and when to shut down and how and when to return. In this session, a panel of industry experts explores the long-lasting impact of the pandemic on the sport-event industry, what events are looking like now and what opportunities may be on the horizon based on how the industry has had to adjust.

04:15 PM
  1. Networking Break
    15 mins
04:30 PM
  1. 60 mins
    One area of the sports industry that has faced some of the biggest challenges during the pandemic has been mass-participation events. Marathons, triathlons, cycling tours—events that by their nature attract large numbers of participants—have faced unique challenges. But event organizers in this space have forged a path that has seen the return of those events, in many cases with new approaches and revised protocols. In this session, learn what is working, where the pain points remain and what your organization and destination should be considering as mass-participation events return to the event calendar in destinations around the world.
07:00 PM
  1. 120 mins
09:00 AM
  1. 45 mins
    In July 2022, thousands of athletes will descend upon Birmingham for the Commonwealth Games. It’s an endeavor with many moving parts and logistical considerations that can serve as guideposts for event organizers and destinations at all levels. Hear from leaders of the event on what they have planned, how they have adjusted to the pandemic era and what your organization can learn from one of the largest multisport events in the world.
10:00 AM
  1. 60 mins

    It has been 10 years since the Olympic and Paralympic Games in London set a new standard for the production of the world’s largest sporting events. In the decade since, the city and the region have attracted hundreds of events based on the successful organization during the summer of 2012. In this session, Lord Sebastian Coe, who led the London Organizing Committee for the Olympic Games and currently serves as president of World Athletics, will share lessons learned from London’s Olympic bid and the successful staging of the event as well as his perspective on the long-term legacy of the Games for its host city.

12:00 PM
  1. Networking Break
    -705 mins
12:15 PM
  1. 45 mins
    Esports are here to stay and recent years have seen considerable growth in live events and esports-specific venue development. Esports fans have also proved that they are able and willing to travel to in-person competitions in addition to flocking online in enormous numbers. In this session, hear from esports experts on what’s next in this emerging field, how traditional sports organizations are adding esports and virtual components to their events, what research shows about esports fans’ willingness to travel and how destinations and venues can position themselves to be a leader in the years to come. 




Sponsor and Exhibitor Contact

Brett Dempsey

Brett Dempsey

International Account Director
+44 (0) 7983624197


Event Organiser Contact

Nicole Goddeyne

Nicole Goddeyne

Event Organiser Liaison
+1 310-954-2504