Rocky Harris was named chief executive officer for USA Triathlon in August 2017. Under his leadership, the organization underwent a restructure that resulted in the formation of two new executive positions, chief of staff and USA Triathlon Foundation executive director, among other strategic shifts. He led the creation of Time to Tri, an industry-wide initiative launched by USA Triathlon and Ironman in January 2018 to introduce 100,000 new participants to the sport by the end of 2020. In his first year of tenure, Harris spearheaded a technology initiative to streamline USA Triathlon’s data, oversaw campaigns for anti-doping and SafeSport, and implemented key upgrades to the USA Triathlon Annual Membership program. In 2019, he oversaw the creation of a new USA Triathlon-owned event — the Legacy Triathlon in Long Beach, California — which will be held annually in the lead-up to the Los Angeles 2028 Olympic and Paralympic Games. Prior to his appointment at USA Triathlon, Harris was the chief operating officer at his alma mater, Arizona State University. Harris arrived at ASU after serving as senior vice president and chief marketing officer for Major League Soccer's Houston Dynamo and AEG Global Partnerships. He also served as director of sports and marketing sponsorships at Reliant Energy.