Presenters

Nicole Hollomon is a seasoned sports business strategist with over 17 years of experience driving data-informed decision-making and organizational growth in the sports industry.

As a former director of research at YouGov Sport, managing director of research, development, and engagement at USA Football, and an associate director of research at the NCAA, she brings a unique blend of expertise in strategic visioning, research methodology, and business intelligence to GSIQ. Her track record includes overseeing high-impact strategic initiatives, executing comprehensive research initiatives, and implementing data visualization strategies that have transformed how sports organizations leverage insights for business success.

Holloman’s approach combines deep analytical skills with a keen understanding of the sports landscape, allowing her to translate complex data into actionable strategies. Her experience spans work with major sports organizations, governing bodies and brands, where she has consistently delivered solutions that enhance stakeholder engagement, optimize revenue streams and drive organizational performance.