Presenters

With over 25 years of leadership across Olympic and endurance sports, outdoor recreation, and destination marketing, Micah Rice has built a career around designing live events and experiences that people remember. His background spans executive roles with USA Cycling, OC Sport, and consulting partnerships with organizations like Life Time Fitness, UTMB and numerous DMOs. He has spent the last few years in the off-road cycling and running space, overseeing strategy, marketing, athlete relations, VIP hospitality, live broadcasting, media planning, land manager relations and operations for some of the world’s most respected off-road events, including SBT GRVL, Coldwater Trail, the Pikes Peak APEX, and the Life Time Grand Prix.  

Beyond event execution, Rice works with cities and destination marketing organizations to build their sports tourism footprint, advising on how to turn outdoor recreation assets into economic engines. He has helped launch events, secure multi-year corporate sponsorships, and craft VIP hospitality experiences that drive both brand equity and bottom-line results.