Presenters

Kayla Adams is the national sales manager for sports tourism at VisitGreenvilleSC, leading sports tourism sales and strategy that bring marquee events to the Greenville area. She collaborates across venues, rights holders, and community partners to land competitions that fill hotel rooms and showcase Greenville’s walkable downtown and fan-friendly atmosphere. With over 11 years in the sports industry, including over eight years in sports tourism, she brings a seasoned, market-savvy perspective to every bid and event. Known for relationship-driven selling and crisp execution, she blends data-driven strategy with on-the-ground hospitality to deliver standout experiences for teams and fans. She has her master’s degree in sports management and has both her Professional in Destination Management (PDM) and is a Certified Tourism Ambassador (CTA) for Greenville.