Since joining New York Road Runners in 2007, Jim Heim has been instrumental in the growth and development of key event properties, including the TCS New York City Marathon, the United Airlines NYC Half and the Popular Brooklyn Half. Heim has successfully elevated event planning, budgeting and partner integration practices, including projects such as the TCS New York City Marathon wave start program, the seeded corral program at weekly races, and the development of sustainability efforts for NYRR events. He has helped to develop and cultivate a deep event team at NYRR. Heim is a key liaison with New York City agencies and oversees NYRR’s event management, production, race scoring, warehouse, volunteer and medical teams, as well as event operations and all technical production for NYRR events. Heim is FEMA-trained in ICS levels 100, 200, 700 and 800, CPR/AED First Aid Certified and a USATF official. Prior to joining NYRR, he was with the National Football League’s Philadelphia Eagles for eight years, managing all premium-services event operations and helping to open Lincoln Financial Field.