Jennifer Stoll leads research and education for Sports ETA, the professional association for the sports events and tourism industry and serves as the Principal of Stoll Strategies, a research consulting company at the intersection of sports events and community development. She has a professional sports background cutting her teeth in events with the PGA of America’s Championship Department before launching the only sports commission formed out of an institution of higher education – the Greater Grand Junction Sports Commission in 2013. Dr. Stoll publishes academic and industry research and speaks regularly at industry events including a keynote panel presentation at the UN World Tourism Organization’s World Sports Tourism Congress in Spain last year.