Greg Cruse is a life-long surfer who was on one of the original high school surf teams that was part of the genesis of the National Scholastic Surfing Association (Marina High School in Huntington Beach). He owned and ran a successful publishers representative firm from 1984– 2011. When his daughter showed a passion for surfing, he helped coach her Shorecliffs Middle School Surf Team to two NSSA National titles in 2005 and 2006 and volunteered as a board member and consultant for the Western Surfing Association, helping to grow the organization by 500 percent since 2005. Cruse, along with fellow board member Andrea Swayne, started and ran the popular Prime Series beginning in June 2008, gifted it to Surfing America in 2009, and have continued to run it together since. He took the reins at Surfing America in June 2011 and developed it to the point where the USA Junior Team won Gold in 2015 for the first time in history, and repeating in 2017 and 2020. Cruse worked closely with the International Surfing Association to reorganize Surfing America into USA Surfing, and in 2017 earned recognition by the U.S. Olympic & Paralympic Committee as the national governing body for surfing in the United States. As CEO, he led the surf team to its first Olympic Games in Tokyo.