Dedra DeLilli joined Toyota in 2017. She is responsible for managing Toyota’s global and domestic Olympic and Paralympic partnerships to inspire team members, engage regions and dealers, and help shift the brand from a car company to a mobility company. She has accountability for leading the Olympic/Paralympic marketing strategy, creative development and execution of work across all marketing channels. DeLilli is responsible for managing and activating the company’s Team USA, 17 national governing bodies, and Team Toyota athlete partnerships. Prior to Toyota, she served as the director of social media and corporate sponsorships at TD Ameritrade for over 10 years. On the sponsorship side, she was instrumental in bringing the NFL partnership to the organization and leading all components of the activation of the USOC and NFL sponsorships. Before her role at TD Ameritrade, she spent time at both Citibank, N.A, and Kipany Productions in marketing and advertising roles.