As senior vice president of brand and integrated marketing for Major League Soccer, David Bruce is charged with managing the league’s internal brand function. In this role, Bruce leads positioning work for the league and key fan touchpoints, as well as all campaign development and marketing execution. He is central to inspiring new marketing and event platforms and initiatives that enable MLS to continue to grow the scale and reach of its fan base. In 2015, Bruce led a complete overhaul of the league brand strategy and design, which resulted in a new identity. Most recently he created the Our Soccer campaign, placing MLS at the heart of culture and shining a light on the fan experience and supporter movement. Bruce also helps guide Club brand development, including working with new clubs as they enter MLS for the first time. Prior to MLS, Bruce was a senior consultant for international brand strategy firm Wolff Olins, leading the London 2012 Olympic brand work and helping to open their Middle East office.