With more than 25 years of experience in the elite echelons of the sports industry, Chris Overholt now leads Toronto-based OverActive Media Group, a global esports organization. The company’s stable includes the Toronto Defiant competing in the Overwatch league; the Toronto Ultra in its inaugural Call of Duty League season; and the MAD Lions, a Madrid-based organization competing in both the League of Legends European Championship and CS:GO’s newly launched pro-league, Flashpoint. Overholt has established himself as a leading and trusted voice in the worlds of sport and business. He joined the Canadian Olympic Committee in 2010 as chief operating officer and chief marketing officer and in 2011 was named CEO. During his 30 years in business, he has played a key role in the marketing, branding and business strategies for some of North America’s top sports franchises, including: the Miami Dolphins, the Florida Panthers, the Toronto Maple Leafs and the Toronto Raptors.