Presenters

For more than two decades, Casey Taker has built a career across nearly every corner of the sports industry, from pit lanes at NASCAR and to sidelines at the Super Bowl  to the global endurance stage with brands including IRONMAN, UTMB, OCEANMAN and the Rock ‘n’ Roll Running Series. That unconventional path has shaped her ability to see sport not simply as an event, but as a platform for building community, creating experiences and connecting people with places. 

For more than seven years, Taker led a global team at The IRONMAN Group, developing programs focused on athlete growth, retention, education and grassroots engagement. Her work connected athletes, events, destinations, sponsors and local communities throughout the athlete journey, extending the relationship well beyond race day. 

Today, Taker works at the intersection of endurance sports, destination strategy and community development, helping destinations and event organizations better understand their endurance ecosystems and build partnerships that create value for both visitors and residents.